Case Study: Boundless

SaaS, Immigration

28X

Increase In Boundless Sales In 24 Months

42% Cost Per Lead Reduction
18% Conversion Rate Increase

About the Company

Boundless Immigration is a company dedicated to simplifying the U.S. immigration process for individuals and families. By providing expert guidance and user-friendly digital tools, the company helps clients navigate complex visa applications and other immigration procedures. Their goal is to make immigration more accessible, transparent, and efficient, removing the barriers that often accompany these life-changing processes.

What Our Clients Say 

"I shout from the rooftops. I always, always, always recommend Compound Digital! They have not only driven results. I have appreciated the time that Jack and his team have taken to approach our marketing as if it was their own business. You really do feel like you are partnering with a team that is rooting for you and wants what's best for your business and not necessarily for their bottom line."

Hasalyn Modile 
CMO of Boundless

Case Study: Boundless

SaaS, Immigration

28X

Increase In Boundless Sales In 24 Months

42% Cost Per Lead Reduction
18% Conversion Rate Increase

About the Company

Boundless Immigration is a company dedicated to simplifying the U.S. immigration process for individuals and families.

What Our 
Clients Say


"I shout from the rooftops. I always, always, always recommend Compound Digital! They have not only driven results. I have appreciated the time that Jack and his team have taken to approach our marketing as if it was their own business. You really do feel like you are partnering with a team that is rooting for you and wants what's best for your business and not necessarily for their bottom line."

Hasalyn Modile 
CMO of Boundless

42%

COST PER LEAD REDUCTION

18%

CONVERSION RATE INCREASE

28X

INCREASE IN 
SALES

42%

COST PER LEAD REDUCTION

18%

CONVERSION RATE INCREASE

28X

INCREASE IN 
SALES

Challenge

Boundless Immigration had acquired a main competitor: Rapid Visa, and both companies were targeting different customer personas looking for assistance with obtaining a marriage or fiance greencard. When we started working together, it was the end of 2020. As such, the Trump administration limiting immigration combined with that lack of travel between countries for a large chunk of 2020 had hit this industry very hard. Having raised $8 million during a Series A funding round, Boundless needed to justify its valuation and continue to gain market share by significantly increasing sales volume. 

Solution

Compound Digital increased Boundless and Rapid Visas sales volume by a combined 28 times (28X) in 24 months using Facebook ads as the primary growth channel. We achieved this whilst lowering lead costs 42% and scaling ad spend from $5K/month in each ad account to $65K/month and $60K/month respectively for the two brands, across two separate ad accounts. How did we scale the account?
  • Set up of correct tracking, including conversion API, aggregated event measurement
  • ​Optimizing all campaigns for lead or purchase conversions (depending on place in funnel)
  • ​Testing hundreds of different audiences including lists, lookalikes and interests
  • ​Testing thousands of ad creatives, headlines, and copy variations
  • ​Using CBO budgeting to maximize cost efficiencies at scale
  • ​Simplified funnel structure - moving users efficiently through customer journey at scale
  • ​Scaling best-performing AD IDs into the 100s of thousands of dollars of ad spend
  • Ruthlessly cutting all tests that didn’t meet our benchmarks
  • ​Improving conversion rates through landing page tests

Results

Boundless Immigration has now raised $25 million in a Series B investment round since we began working together, in large part due to their significant increase in sales volume and market share as a result of the growth they generated through our Facebook Ads campaigns. 

42%

COST PER LEAD REDUCTION

18%

CONVERSION RATE INCREASE

28X

INCREASE IN 
SALES

Challenge

Boundless Immigration had acquired a main competitor: Rapid Visa, and both companies were targeting different customer personas looking for assistance with obtaining a marriage or fiance greencard. When we started working together, it was the end of 2020. As such, the Trump administration limiting immigration combined with that lack of travel between countries for a large chunk of 2020 had hit this industry very hard. Having raised $8 million during a Series A funding round, Boundless needed to justify its valuation and continue to gain market share by significantly increasing sales volume. 

Solution

Compound Digital increased Boundless and Rapid Visas sales volume by a combined 28 times (28X) in 24 months using Facebook ads as the primary growth channel. We achieved this whilst lowering lead costs 42% and scaling ad spend from $5K/month in each ad account to $65K/month and $60K/month respectively for the two brands, across two separate ad accounts. How did we scale the account?
  • Set up of correct tracking, including conversion API, aggregated event measurement
  • ​Optimizing all campaigns for lead or purchase conversions (depending on place in funnel)
  • ​Testing hundreds of different audiences including lists, lookalikes and interests
  • ​Testing thousands of ad creatives, headlines, and copy variations
  • ​Using CBO budgeting to maximize cost efficiencies at scale
  • ​Simplified funnel structure - moving users efficiently through customer journey at scale
  • ​Scaling best-performing AD IDs into the 100s of thousands of dollars of ad spend
  • Ruthlessly cutting all tests that didn’t meet our benchmarks
  • ​Improving conversion rates through landing page tests

Results

Boundless Immigration has now raised $25 million in a Series B investment round since we began working together, in large part due to their significant increase in sales volume and market share as a result of the growth they generated through our Facebook Ads campaigns. 

28X

INCREASE IN 
SALES

42%

COST PER LEAD REDUCTION

18%

CONVERSION RATE INCREASE

Get a 61% ROI Increase In Your First Three Months

The average result for the brands we work with. Use our marketing services to improve your performance starting today.

Get a 61% ROI Increase 
In Your First Three Months

The average result for the brands we work with.
Use our marketing services to improve your performance starting today.

Ready to Increase Your ROI 61% In The Next 90 Days?

The average result for the brands we work with.

"If you are truly looking for partnership then Compound Digital is the agency for you" Hasalyn, Boundless

Increased Boundless Sales 28X In 24 Months

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