Case Study: Elements

SaaS, Fintech

80%

80% Decrease In Elements 
Cost Per Demo In Just 90 Days

27X Demo Bookings Increase
5X Increase In Ad Spend

About the Company

Get Elements is a fintech firm focused on revolutionizing the way businesses and individuals manage their financial assets. By leveraging cutting-edge technology, they offer a range of digital financial services and solutions designed to make money management more accessible, secure, and efficient. With a suite of tools that integrate seamlessly into existing financial ecosystems, Get Elements aims to empower users to take greater control of their finances.

What Our Clients Say 

"Compound are very metrics-driven, goal-driven, really smart, and have good processes for optimizations. We've had great results so far. These guys have been the best I've worked with and I've worked with a lot of agencies, including owning my own agency for 18 years, and I haven't worked with anyone better than Compound."

Jeff Morgan,
CMO of Elements

Case Study: Elements

SaaS, Fintech

80%

80% Decrease In Elements Cost Per Demo In Just 90 Days

27X Demo Bookings Increase
5X Increase In Ad Spend

About the Company

Get Elements is a fintech firm focused on revolutionizing the way businesses and individuals manage their financial assets by empowering users to take greater control of their finances.

What Our 
Clients Say


"Compound are very metrics-driven, goal-driven, really smart, and have good processes for optimizations. We've had great results so far. These guys have been the best I've worked with and I've worked with a lot of agencies, including owning my own agency for 18 years, and I haven't worked with anyone better than Compound."

Jeff Morgan,
CMO of Elements

80%

COST PER DEMO REDUCTION

5X

INCREASE IN 
AD SPEND

27X

DEMO BOOKINGS INCREASE

80%

COST PER DEMO REDUCTION

5X

INCREASE IN 
AD SPEND

27X

DEMO BOOKINGS INCREASE

Challenge

Elements are in the crowded Fintech space and looking to grow with their all-in-one solution that helps financial advisors grow their customer bases. Having previously spent $25,000 (total) in Facebook Ads with little to no returns. They began working with Compound Digital in order to lower their cost per demo booking, which at the time we started working together was at $900 per conversion.

Solution

Compound Digital scaled Elements Facebook ad spend from $5K/month to $30K/month, whilst lowering cost per demo from $900 per demo to $200 per demo. How did we scale the account?
  • Set up of correct tracking, including conversion API, aggregated event measurement
  • ​Optimizing all campaigns for schedule conversions
  • Tested many different audiences including highly targeted lists, lookalikes and interests
  • ​Testing hundred of ad creatives, headlines, and copy variations
  • ​Using CBO budgeting to maximize cost efficiencies at scale
  • ​Simplified funnel structure - moving users efficiently from lead to demo booking
  • ​Scaling best-performing AD IDs into the 100s of thousands of dollars of ad spend
  • Ruthlessly cutting all tests that didn’t meet our benchmarks
  • ​Improving conversion rates through landing page tests

Results

Elements is now generating 27X demo bookings than they were before they started working with Compound Digital 12 months ago.

80%

COST PER DEMO REDUCTION

5X

INCREASE IN 
AD SPEND

27X

DEMO BOOKINGS INCREASE

Challenge

Elements are in the crowded Fintech space and looking to grow with their all-in-one solution that helps financial advisors grow their customer bases. Having previously spent $25,000 (total) in Facebook Ads with little to no returns. They began working with Compound Digital in order to lower their cost per demo booking, which at the time we started working together was at $900 per conversion.

Solution

Compound Digital scaled Elements Facebook ad spend from $5K/month to $30K/month, whilst lowering cost per demo from $900 per demo to $200 per demo. How did we scale the account?
  • Set up of correct tracking, including conversion API, aggregated event measurement
  • ​Optimizing all campaigns for schedule conversions
  • Tested many different audiences including highly targeted lists, lookalikes and interests
  • ​Testing hundred of ad creatives, headlines, and copy variations
  • ​Using CBO budgeting to maximize cost efficiencies at scale
  • ​Simplified funnel structure - moving users efficiently from lead to demo booking
  • ​Scaling best-performing AD IDs into the 100s of thousands of dollars of ad spend
  • Ruthlessly cutting all tests that didn’t meet our benchmarks
  • ​Improving conversion rates through landing page tests

Results

Elements is now generating 27X demo bookings than they were before they started working with Compound Digital 12 months ago.

27X

DEMO BOOKINGS INCREASE

80%

COST PER DEMO REDUCTION

5X

INCREASE IN 
AD SPEND

Ready to Increase Your ROI 61% In The Next 90 Days?

The average result for the brands we work with.

"If you are truly looking for partnership then Compound Digital is the agency for you" Hasalyn, Boundless

Increased Boundless Sales 28X In 24 Months

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