Case Study: Mitra-9

Ecommerce, CPG

25X

25X Increase In Mitra-9 Revenue In Just 12 Months

63% CPA Reduction 
57% Conversion Rate Increase

About the Company

Mitra9 enriches active routines with its signature plant-based drinks. Designed for both the rigors of a workday and post-workout refreshment, their beverages seamlessly integrate into daily life, encouraging users to remain goal-oriented. With a foundation of premium ingredients, Mitra9's gluten-free, low-calorie, and naturally flavored range showcases their unwavering commitment to transparency.

What Our Clients Say 

"Great results. I think I’m most impressed with the ability to drill down on ROI and find ways to optimize. They work as if they're an extension of your marketing department and works with you as a partner. I think you guys should feel good about Compound as a true partner."

Dallas Vasquez
CEO of Mitra-9

Case Study: Mitra-9

Ecommerce, CPG

25X

25X Increase In Mitra-9 Revenue In Just 12 Months

63% CPA Reduction
57% CVR Increase

About the Company

Mitra9 enriches active routines with its signature plant-based drinks. Designed for both the rigors of a workday and post-workout refreshment, their beverages seamlessly integrate into daily life, encouraging users to remain goal-oriented. With a foundation of premium ingredients, Mitra9's gluten-free, low-calorie, and naturally flavored range showcases their unwavering commitment to transparency.

What Our 
Clients Say


"Great results. I think I’m most impressed with the ability to drill down on ROI and find ways to optimize. They work as if they're an extension of your marketing department and works with you as a partner. I think you guys should feel good about Compound as a true partner."

Dallas Vasquez
CEO of Mitra-9

63%

CPA REDUCTION

57%

CONVERSION RATE INCREASE

25X

INCREASE IN 
REVENUE

63%

CPA REDUCTION

57%

CONVERSION RATE INCREASE

25X

INCREASE IN 
REVENUE

Challenge

Mitra-9 were a new plant based energy drink brand in a crowded, growing market. Having previously worked with Compound Digital to scale and sell two other e-commerce brands, Dallas (CEO of Mitra-9) turned to us again to grow Mitra-9. The key challenge here was that they had no brand equity built up and were starting from scratch. Zero ad spend. New website. New products.

Solution

Compound Digital scaled Mitra-9’s sitewide revenue from $5K/month to $125K/month using Facebook ads as the primary growth channel. Generating over a 4X ROAS from $30K/month in ad spend after 12 months working together. How did we scale the account?
  • Set up of correct tracking, including conversion API, aggregated event measurement
  • ​Optimizing all campaigns for purchase conversions
  • ​Testing every product variation to determine Hero Products
  • ​Testing thousands of ad creatives, headlines, and copy variations
  • ​Using CBO budgeting to maximize cost efficiencies at scale
  • ​Simplifying ad account structure - not separating prospecting and retargeting
  • ​Scaling best-performing AD IDs into the 100s of thousands of dollars in ad spend
  • ​Ruthlessly cutting all tests that didn’t meet our benchmarks
  • ​Improving conversion rates through landing page tests

Results

Mitra-9 has now raised over $3 million in further funding and is expanding nationwide into national brick-and-mortar chains as a result of our work with them. 

63%

CPA REDUCTION

57%

CONVERSION RATE INCREASE

25X

INCREASE IN 
REVENUE

Challenge

Mitra-9 were a new plant based energy drink brand in a crowded, growing market. Having previously worked with Compound Digital to scale and sell two other e-commerce brands, Dallas (CEO of Mitra-9) turned to us again to grow Mitra-9. The key challenge here was that they had no brand equity built up and were starting from scratch. Zero ad spend. New website. New products.

Solution

Compound Digital scaled Mitra-9’s sitewide revenue from $5K/month to $125K/month using Facebook ads as the primary growth channel. Generating over a 4X ROAS from $30K/month in ad spend after 12 months working together. How did we scale the account?
  • Set up of correct tracking, including conversion API, aggregated event measurement
  • ​Optimizing all campaigns for purchase conversions
  • ​Testing every product variation to determine Hero Products
  • ​Testing thousands of ad creatives, headlines, and copy variations
  • ​Using CBO budgeting to maximize cost efficiencies at scale
  • ​Simplifying ad account structure - not separating prospecting and retargeting
  • ​Scaling best-performing AD IDs into the 100s of thousands of dollars in ad spend
  • ​Ruthlessly cutting all tests that didn’t meet our benchmarks
  • ​Improving conversion rates through landing page tests

Results

Mitra-9 has now raised over $3 million in further funding and is expanding nationwide into national brick-and-mortar chains as a result of our work with them. 

25X

INCREASE IN 
REVENUE

63%

CPA REDUCTION

57%

CONVERSION RATE INCREASE

Get a 61% ROI Increase In Your First Three Months

The average result for the brands we work with. Use our marketing services to improve your performance starting today.

Get a 61% ROI Increase 
In Your First Three Months

The average result for the brands we work with.
Use our marketing services to improve your performance starting today.

Ready to Increase Your ROI 61% In The Next 90 Days?

The average result for the brands we work with.

"If you are truly looking for partnership then Compound Digital is the agency for you" Hasalyn, Boundless

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